But while many people are scrambling to get their hands on these quirky toys, others are doing the exact opposite and getting rid of them in extreme ways.
If you’ve been online at all lately, chances are high you’ve seen the sharp-toothed grin of a Labubu doll staring back at you from your screen.
The popular figures come from The Monsters, a book series created by Hong Kong artist Kasing Lung. In the series, Labubus are portrayed as a tribe of mischievous female elves.
Fast forward six years, and fans are still lining up for hours just to get their hands on one.
People proudly display them on shelves at home or attach them to bags as accessories. But as more people jump on the Labubu trend, a creepy conspiracy theory has started to gain traction.
According to the theory making rounds online, Labubus aren’t just cute toys. Some believe they are actually ‘possessed’ by an ancient demon named Pazuzu.
This demon comes from Mesopotamian mythology and is also known as the terrifying villain in the horror classic, The Exorcist.
Although Pazuzu and the plushy Labubu dolls don’t look exactly alike, both have a wide, unsettling grin and a sharp smile that adds to the eerie vibe.
While he’s sometimes seen as a protector humans could turn to, many Labubu fans who’ve bought into the conspiracy aren’t convinced he’s harmless.
The theory has caught on so much that one TikTok user, @jessicavibezx, posted a video where she’s seen burning her Labubu doll in a fire.
The caption read: “DO NOT BUY LABUBU THEY ARE CURSED AND WILL RUIN YOUR LIFE.”
She’s not alone in her thinking. Over on Twitter, another user wrote: “Labubu = Pazuzu. Do not invite demons into your home.”
Someone else admitted that after hearing the theory, they wouldn’t go near a Labubu, saying: “I’m not superstitious, I’m a little stitious. But I’d never buy a Labubu. It comes from Pazuzu, which is a demon, and possessed the girl in The Exorcist. We’ve got enough inner demons, who needs one more expensive one?”
