Valeria Marquez, 23, was tragically shot and killed inside her beauty salon, Blossom the Beauty Lounge, located in Jalisco, Mexico.
The heartbreaking incident took place on Tuesday, according to El Imparcial.
Marquez, known for her blonde hair and glamorous style, had built a sizable online following with nearly 200,000 fans on TikTok and Instagram.
She was struck in both the chest and the head during the brutal attack.
Valeria Marquez was fatally shot in her Blossom the Beauty Lounge salon in Jalisco, Mexico.Instagarm / @v___marquez
At the time of the shooting, Marquez was livestreaming to her audience when a man on a motorcycle pulled up outside the salon and began firing.
Viewers watching in real-time described the terrifying moment, saying they saw her grab her side before collapsing on the floor in front of the camera.
The shooter is believed to have entered the salon moments later and fired another shot before quickly escaping the scene.
Marquez had made a name for herself by sharing beauty tutorials and lifestyle content on her social media platforms.
Sadly, she was pronounced dead at the scene.
The influencer with roughly 200,000 followers was mid-livestream when a motorbike-riding gunman pretending to deliver a gift opened fire.TikTok / @v___marquez
Just hours before her tragic death, she posted a selfie on her Instagram Story.
The photo showed her smiling and posing from inside the same salon where the attack would take place.
Marquez was pronounced dead at the scene.Instagarm / @v___marquez
Authorities are still searching for the suspect behind the attack.
As of now, investigators have not determined a clear motive for the killing.
