In June 2024, the supermodel and entrepreneur struck a pose near a glowing indoor tanning bed, flaunting her sculpted figure and showing off her toned backside in a barely-there bikini while promoting her swimwear label, Inamorata.
She posted the eye-catching photo to the Instagram account for her brand, which she launched back in 2017. Posing confidently, she looked away from the camera toward the light, with one fan taking notice of her “thigh gap.”
However, the post stirred up some backlash. A number of followers criticized Emily for appearing to glamorize tanning beds, especially given the widely known risks of skin cancer linked to them.
Emily Ratajkowski Goes Cheeks-Out In Her Tiny Bikini
She proudly showed off her sculpted glutes and long, lean legs. The London-born beauty wore a skimpy halter-style top that offered a glimpse of sideboob while matching it with thong briefs.
To complete the sporty vibe, Emily paired the look with socks and sneakers, standing in front of a brightly lit tanning bed while putting her strong back and snatched waist on full display.
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But not everyone was here for it. One fan criticized the tanning bed and wrote: “It’s dangerous,”
“Got diagnosed with stage 3 melanoma last year at age 29 – with a VERY italian/dark-skinned family background. EVERYONE reading this – the tan ain’t worth it,” another person added, urging caution.
That said, plenty of others rushed in to support her. One fan simply commented: “Love,”, while another chimed in with: “No one else could have defined a thigh gap.”
Teeny Bikini And Iced Coffee On NYC Streets
With its ultra high-cut design, the halter-style string bikini gave off serious Kim Kardashian vibes. EmRata sipped iced coffee with her dark hair flowing freely as she served a summery look that felt straight off the runway.
“CITI KINI,” read a caption from Inamorata’s page, followed by a prompt to “shop now.”
Knows What Followers ‘Respond To’
“What’s great about having followers, and people signing up for our email, is that we get a lot of data on those customers and their shopping tendencies,” she shared during the interview.
She continued by saying: “I have been running Emrata for quite a long time now and have a pretty good understanding of what my followers respond to. It’s about building that out. But what’s really fun about it is there’s no calendar—we’re not relying on anybody else, except our own information and our customer.”