Logos are a staple in today’s visual world, serving as a quick identifier for businesses to communicate who they are to customers.
As customers, we often overlook the finer details, simply associating the logo with the brand and moving on.
However, a detail in the 7-Eleven logo was recently spotlighted by a social media user that might have escaped your notice.
An observant Instagram user, @twosometravellers, shared a video in late April that has since captured the attention of over 150,000 viewers.
The video begins with the man standing outside a 7-Eleven store, looking puzzled as he gazes up at the sign.
He highlights that while most of the 7-ELEVEn logo is in uppercase letters, the ‘n’ at the end is in lowercase.
“What else are we not realising? What game are they playing? We have so many questions!!!!”
The official brand account stepped in to explain, noting:
“Legend has it, the original owner’s wife thought the logo looked more graceful with the lowercase ‘n’ as opposed to the harsher edges of the uppercase.”
One Instagram user commented: “Hahahaha it kind of hurts my heart to see incorrect grammar… I can’t unsee it now.”
A third shared their own revelation: “Honestly, after seeing your content I just realized it too and started to google the logo 😂 Apparently, it is true, the ‘n’ is small capital.”
It’s fascinating what you might not notice until someone points it out!