The 35-year-old streamer, known simply as Sun, was discovered lifeless by his girlfriend.
Alarmingly, it’s becoming increasingly common for individuals to take extreme risks just to gain views.
In China, several influencer deaths have been reported, all tied to food challenges and mukbang trends.
The user, known as Brother Three Thousand, reportedly participated in four one-on-one battles where influencers competed to earn the most gifts from their fans in a limited time.
Tragically, Brother Three Thousand was found dead 12 hours after his final broadcast.
More recently, food influencer Pan Xiaoting died during a 10-hour mukbang livestream. She reportedly consumed so much food that her stomach burst.
China has started to take action against certain activities in livestreams, which have grown into a billion-dollar industry.
This document outlines 31 types of content that should not appear in online videos, including violence, religious teachings, and displays of wealth.
One of the most heartbreaking cases was that of Sun, who streamed a challenge on DouYu, one of China’s largest livestreaming platforms.
The options on the wheel ranged from mild choices like vinegar, eggs, and beer, to more extreme items.
His wheel apparently landed on mealworms, poisonous centipedes, and geckos.
However, the specific types of centipedes and geckos he ingested remain unclear.
Authorities noted that Sun’s camera was still running when his body was discovered, as reported by The Sun.
Although authorities have ruled out any foul play, they mentioned that the precise cause of his death is still being investigated.
Following the incident, all of Sun’s videos have been taken down from DouYu.